The IB Design Technology IA criteria assess the evidence behind your design decisions, not simply the appearance or technical ambition of the final product. For first assessment in 2027, SL and HL students complete the same 50-hour design project, marked across five criteria for a total of 33 marks.
The project requires you to identify, analyse, evaluate and redesign an existing product for an intended user. Your teacher marks the work first, after which the IB externally moderates a sample to check that the criteria have been applied consistently.
Check which Design Technology syllabus applies
The IB introduced a new Design Technology course for first assessment in 2027. Its IA differs substantially from the legacy course, so using an outdated checklist can lead to incorrect sections and expectations.
| Assessment model | Criteria and marks | IA weighting |
|---|---|---|
| First assessment 2027, SL | Five criteria, A-E, 33 marks | 40% |
| First assessment 2027, HL | Five criteria, A-E, 33 marks | 30% |
| Legacy course, SL | Four criteria, A-D, 36 marks | 40% |
| Legacy course, HL | Six criteria, A-F, 54 marks | 40% |
Students examined in 2027 or later should use the five-criterion model below. Students examined in 2026 should confirm the legacy requirements with their teacher. The official IB Design Technology curriculum update summarizes the new assessment model.
How the Design Technology IA is marked
Although the project has five criteria, markers expect a connected design process:
user evidence -> problem -> specifications -> ideas -> testing -> refinement -> final solution
The descriptors use command terms carefully. To state means to provide a brief answer, while describe requires a detailed account. To explain means giving reasons, and to evaluate means reaching a supported judgment using evidence, successes and limitations.
Length alone earns no marks. Markers look for observations, annotated images, comparisons, test data, user feedback, design changes and accurately communicated drawings. An attractive product cannot compensate for an undocumented process.
Overview of the IB Design Technology IA criteria
| Criterion | Main focus | Marks | Suggested pages | Suggested words |
|---|---|---|---|---|
| A: Empathize | Persona, task and existing products | 9 | 9 | 900 |
| B: Defining the project | Problem and specifications | 6 | 4 | 1,200 |
| C: Ideation and modelling | Ideas, tests and feedback | 6 | 8 | 900 |
| D: Designing a solution | Iterative models and drawings | 6 | 10 | 300 |
| E: Presenting a solution | Final presentation and comparison | 6 | 4 | 200 |
| Total | Complete design project | 33 | 35 | 3,500 |
The report has an overall maximum of 35 A4 pages and 3,500 words. The individual section allocations are recommendations, not compulsory limits. Qualifying annotations containing no more than 10 words are excluded from the word count, while longer annotations count.
Criterion A: Empathize, 9 marks
Criterion A assesses how thoroughly you understand the user, task and existing product before proposing a redesign. It covers the primary persona, a storyboard based on task analysis, and analysis of a range of existing products.
Lower-band work names a persona but provides limited insight into their context. Middle-band work describes relevant needs and identifies successes or weaknesses in existing products. Upper-band work explains needs, motivations and circumstances through specific evidence, documents the task comprehensively and evaluates relevant product features accurately.
Avoid generic personas such as “teenagers who need storage.” Observe or carefully research an identifiable user, then record precise difficulties such as excessive wrist rotation, limited reach or an inefficient closure mechanism. The storyboard should reveal every important stage of the task, while product analysis should compare function, form, ergonomics, materials, safety, construction and environmental considerations. The guide indicates that 4-6 products is a typical range.
Criterion B: Defining the project, 6 marks
Criterion B converts Criterion A evidence into a focused problem statement and justified design specifications. It rewards traceability, meaning each requirement has a clear origin in user research, task analysis or product evaluation.
At the highest level, the problem statement explains important redesign opportunities rather than merely naming a general issue. Do not embed a preferred solution too early. “Design a foldable aluminium stand” restricts ideation, whereas “reduce the user's neck flexion while preserving portability” defines the performance problem.
Specifications should be specific, measurable, justified and testable. Replace “must be lightweight” with a threshold such as “must have a mass below 1.2 kg,” supported by evidence and accompanied by a testing method. The RevisionDojo guide to strong DT design requirements explains how to convert research into useful requirements.
Criterion C: Ideation and modelling, 6 marks
Criterion C assesses whether you generate feasible redesign ideas and distinguish between them through modelling, testing and user feedback. The highest band requires three strong, distinct and feasible ideas, not three cosmetic versions of one concept.
Each idea should communicate materials, dimensions, mechanisms, interactions and the reasons its features suit the persona. Feasibility matters, so concepts must be physically and technologically plausible in their intended context.
Evaluate differences against the specifications through quick physical models, CAD studies, ergonomic trials or mechanism experiments. A weighted decision matrix can organize evidence, but it cannot replace practical testing or user feedback. The step-by-step Design Technology IA guide provides further guidance on evidence-led concept selection.
Criterion D: Designing a solution, 6 marks
Criterion D develops the selected idea into a refined solution. It assesses iterative fidelity models and the drawings used to communicate the intended design to a third-party manufacturer.
One photograph of a completed prototype does not demonstrate iteration. Show a sequence in which testing identifies a weakness, you change a feature for a documented reason, and the revised model is tested again. For example, if users find a handle uncomfortable, record its original profile, the user response, the dimensional change and the repeated trial result.
Upper-band evidence evaluates the model against all relevant specifications and user needs. Formal drawings should also communicate dimensions, components, materials, assembly and necessary production information. The RevisionDojo guide to showing genuine iteration structures each cycle as test, result, problem, change, reason and re-test.
Criterion E: Presenting a solution, 6 marks
Criterion E communicates the final intended redesign and demonstrates how it improves the original product. It is not another development section, and visual style is not assessed separately.
Useful methods include perspective, exploded, assembly, orthographic and cutaway views. Annotate dimensions, materials, components, functions, ergonomic decisions and manufacturing processes clearly. The final comparison must return to the original product and identified problems. Instead of stating that the redesign is “better,” show what changed, which difficulty it resolves and why the result is better suited to the user.
Common DT IA mark scheme mistakes
Frequent weaknesses include:
- Collecting research without applying it. Important findings should influence the problem, specifications or design decisions.
- Writing vague specifications. Terms such as durable, portable and comfortable need thresholds and test methods.
- Producing cosmetic variations. Criterion C requires meaningfully different feasible ideas.
- Claiming iteration without evidence. Show the test result that caused each change.
- Prioritizing appearance over analysis. Polished CAD cannot replace user evidence and evaluation.
- Making unsupported comparisons. Improvements must connect to problems established earlier.
- Using the legacy rubric. The 2027 IA has no separate HL commercial-production criteria.
Use the RevisionDojo first-exam-2027 IA grader one criterion at a time. The final IA submission checklist can then help verify legibility, citations, evidence and logical flow.
A practical self-marking method
Read each descriptor and highlight the evidence supporting every phrase. If you cannot locate that evidence quickly, a moderator may not be able to award the corresponding level.
For each criterion, ask:
- What claim am I making?
- What evidence proves it?
- Where is the user's perspective visible?
- Which specification or research finding does it connect to?
- Have I evaluated rather than merely described?
Do not award yourself the highest band simply because every heading is present. Judge the quality of execution and the links between sections. RevisionDojo's explanation of how Design Technology IAs are graded clarifies this evidence-based approach.
Conclusion
The IB Design Technology IA criteria reward a traceable, user-centred redesign process. Success in the 2027 course requires a well-supported persona, an evidence-based problem, three feasible ideas, iterative testing and a final presentation tied directly to the original difficulties.
Keep the official descriptors beside you throughout development. RevisionDojo's IA Feedback and Jojo AI can help identify missing links, while the first-exam-2027 rubric grader provides a focused final criterion check.
Sources and referenced URLs
- Official IB Design Technology curriculum update
- Official IB Design Technology subject brief, first assessment 2027
- Official IB Design Technology course page
- RevisionDojo Design Technology IA step-by-step guide
- RevisionDojo guide to strong design requirements
- RevisionDojo guide to showing iteration
- RevisionDojo explanation of DT IA grading
- RevisionDojo first-exam-2027 Design Technology IA grader
- RevisionDojo final IA submission checklist

