User research is one of the most misunderstood parts of the IB Design Technology IA. Many students either do too little research or include large amounts that never influence their design decisions. Both approaches limit marks. In IB Design Technology, research is only effective if it directly informs design thinking.
Effective user research is not about volume. It is about relevance, clarity, and application.
What Is User Research in IB Design Technology?
User research is the process of gathering information about the user’s needs, limitations, preferences, and context to guide design decisions. It helps students avoid assumptions and ensures the solution is genuinely user-centred.
In IB Design Technology, user research should:
- Be focused on the specific client
- Produce clear insights
- Influence design requirements and decisions
If research does not change or shape the design, it adds very little value.
Why User Research Matters for IA Marks
User research affects multiple areas of the IA:
- Problem justification
- Design requirements
- Design development
- Testing and evaluation
IB examiners reward projects where research is clearly used to justify choices. Projects with generic or unused research often feel superficial and score lower.
What Makes User Research Effective?
It Is Directly Linked to the Client
Strong user research focuses on the actual client, not a general audience.
Effective research includes:
- Interviews or conversations with the client
