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    The clapperboard was invented in Melbourne in the 1930s for sound and sight alignment during filming.

    Question
    SLPaper 2

    The clapperboard was invented in Melbourne in the 1930s for sound and sight alignment during filming.

    Image

    1.

    Explain why the clapperboard is in the maturity phase of its product cycle.

    [2]
    Verified
    Solution

    • The clapperboard is still commonly/widely used 1 mark

    • But is not growing in demand 1 mark

    • Sales have reached their peak 1 mark

    • But are beginning to decline 1 mark

    Note

    Award 1 mark for identifying why the clapperboard is in the maturity phase of its product cycle and 1 mark for a brief explanation up to 2 marks max

    Note

    Do not award marks across clusters

    2.

    Outline why the clapperboard can be defined as a classic design.

    [2]
    Verified
    Solution

    • The clapperboard is regarded as a dominant design 1 mark

    • As it contains features that are essential (to align sight and sound) 1 mark

    • It is seen as iconic 1 mark

    • Due to its cultural association to the film industry 1 mark

    • It has become ubiquitous/omnipresent 1 mark

    • As it is often seen on screen/in media 1 mark

    • It has a distinctive image 1 mark

    • With its instantly recognizable (aesthetic) features 1 mark

    • It is seen as timeless 1 mark

    • And remains in use/serves as a standard of its time 1 mark

    Note

    Award 1 mark for identifying one way why the clapperboard can be defined as a Classic Design and 1 mark for a brief explanation up to 2 marks max

    Note

    Answer in brackets is not required to award the mark

    Note

    Do not award marks across clusters

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    Related topics

    5.5 Product life cycle6.1 Characteristics of classic design

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