The clapperboard was invented in Melbourne in the 1930s for sound and sight alignment during filming.

• The clapperboard is still commonly/widely used 1 mark

• But is not growing in demand 1 mark

• Sales have reached their peak 1 mark

• But are beginning to decline 1 mark

Award 1 mark for identifying why the clapperboard is in the maturity phase of its product cycle and 1 mark for a brief explanation up to 2 marks max

Do not award marks across clusters

• The clapperboard is regarded as a dominant design 1 mark

• As it contains features that are essential (to align sight and sound) 1 mark

• It is seen as iconic 1 mark

• Due to its cultural association to the film industry 1 mark

• It has become ubiquitous/omnipresent 1 mark

• As it is often seen on screen/in media 1 mark

• It has a distinctive image 1 mark

• With its instantly recognizable (aesthetic) features 1 mark

• It is seen as timeless 1 mark

• And remains in use/serves as a standard of its time 1 mark

Award 1 mark for identifying one way why the clapperboard can be defined as a Classic Design and 1 mark for a brief explanation up to 2 marks max

Answer in brackets is not required to award the mark

Do not award marks across clusters