Practice IB Design Technology (DT) Topic 9.5 Branding with authentic exam-style questions for both SL and HL students. This question bank focuses on the exact syllabus content for 9.5 Branding and mirrors Paper 1, 2, 3 style where relevant.
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A watch manufacturer selects a specific typeface, a signature color palette, and a unique logo to be used consistently across its products and advertising to establish a recognizable personality. What is the collective term for these elements designed by the company?
The following table compares the specifications and market pricing of two competing high-end smartphones:
| Specification | Brand Alpha | Brand Beta |
|---|
| Display | 6.7" Super AMOLED | 6.7" Super AMOLED |
| Storage Capacity | 256 GB | 256 GB |
| Camera Resolution | 108 MP | 108 MP |
| Retail Market Price | $1,199 | $799 |
The significant price premium that Brand Alpha is able to charge for a product with identical technical specifications to Brand Beta is a primary indicator of high:
Saffron Spring is a new start-up that sells canned sparkling tea in three flavours. The founders want to build a recognisable brand that can expand from local cafés to national supermarkets. They are redesigning their visual identity and packaging so customers can instantly identify the product on a crowded shelf.
(a) one element of Saffron Spring’s brand identity that would help customers recognise the brand quickly.
(b) how a brand positioning statement would help Saffron Spring’s design team make consistent packaging decisions.
(c) one positive impact and one negative impact of Saffron Spring using bold, high-contrast packaging.
A consumer is in the market for a new cordless vacuum cleaner. They find two models with identical suction power, battery life, and included accessories. Model X is produced by a globally recognized home appliance brand and is priced at 280. The consumer chooses to purchase Model X despite the significantly higher cost.
In the context of branding, which concept is most directly measured by the $170 price premium that the consumer is willing to pay for Model X?
IB Design Technology
A trademark can be:
I. A letter or word
II. A sound
III. A picture
Brand identity
Brand image
Brand loyalty
Brand equity
Brand extension
Brand positioning
Brand loyalty
Brand equity
