Practice 9.5 Branding with authentic IB Design Technology (DT) exam questions for both SL and HL students. This question bank mirrors Paper 1, 2, 3 structure, covering key topics like materials and processes, product design, and sustainability. Get instant solutions, detailed explanations, and build exam confidence with questions in the style of IB examiners.
What is an advantage to the consumer of buying the products of a reputable brand?
Brand identity can be adapted to target different market segments by taking into account which of the following factors?
I. Geographical location
II. Gender
III. Culture
Converse Chuck Taylor All-Stars are the best selling sneaker of all time and its design has remained largely unchanged.
In the 1960s, over 90 % of basketball players were wearing Converse Chuck Taylor All-Stars and in more recent times the shoe has gained popularity in pop culture and fashion through their portrayal in film, art and music culture.
Which aspects of the Converse Chuck Taylor brand has ensured its ongoing success?
I. A strong user-centred design (UCD)
II. Appeal to different market segments
III. Brand loyalty