Practice IB Design Technology (DT) Topic 5.7 Innovation, Design and Marketing Specifications with authentic exam-style questions for both SL and HL students. This question bank focuses on the exact syllabus content for 5.7 Innovation, Design and Marketing Specifications and mirrors Paper 1, 2, 3 style where relevant.
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A start-up company enters a market with a simplified, low-cost alternative to a complex medical device. While the device initially lacks the high-end features of established products, its ease of use and affordability eventually allow it to capture the majority of the market from the established leaders.
Which type of innovation does this scenario describe?
Which of the following is NOT a characteristic of a well-defined marketing specification?
Incremental innovation
Sustaining innovation
Disruptive innovation
Architectural innovation
Target market identification
Clear and measurable objectives
Ambiguous goals and vague descriptions
Budget and resource allocation
