A city council has commissioned a team to design a self-service ticketing kiosk for a new tram network. The kiosks will be installed at outdoor stops and inside stations. Users include daily commuters, tourists with limited local language skills, older adults, wheelchair users, and people who may have one hand occupied with luggage or a child.
Early trials of the first prototype (a touch-screen only interface) revealed several issues: some users could not read the on-screen text in bright sunlight; some struggled to find the “buy single ticket” option; and several users accidentally purchased the wrong ticket type. The council also received complaints that the kiosk “feels stressful” because it times out quickly and provides little feedback after a selection is made.
The design team proposes a user-centred design (UCD) approach that includes field observation at tram stops, low-fidelity paper prototypes, iterative usability testing with a diverse participant group, and clear design guidance for layout, feedback, and error prevention. The team must present a plan that justifies why UCD is necessary, how it will be carried out, and what design guidance will be used to improve the kiosk.
Figure 1: Concept mock-up of the ticketing kiosk interface




