Practice 9. Innovation and markets (HL) with authentic IB Design Technology (DT) exam questions for both SL and HL students. This question bank mirrors Paper 1, 2, 3 structure, covering key topics like materials and processes, product design, and sustainability. Get instant solutions, detailed explanations, and build exam confidence with questions in the style of IB examiners.
Paper
Level
Question 1
HLPaper 1
The iameco D4R laptop is marketed as “the first truly environmentally-friendly laptop”. Iameco focussed on what the laptop is made from and how it is made in order to reduce energy consumption, encourage re-use and eliminate waste.
The goals in developing the laptop were:
- to achieve a decrease of at least 30 % in greenhouse gas (GHG) emissions
- to re-use and recycle at least 70 % of the waste
- to ensure a reduction of at least 75 % of fresh water utilization.
Iameco used market segmentation to identify target markets for their laptop.
Which of the following characteristics was most likely to be considered in the design and manufacture of the iameco laptop?
Question 2
HLPaper 1
The use of newspapers, magazines, encyclopaedias and annual reports to conduct research is known as…
Question 3
HLPaper 1
Which corporate strategy involves a company focusing on creating a unique identity for its products to stand out in the market?
Question 4
HLPaper 1
Figure 1 below shows a market research strategy.
Figure 1: A market research strategy
What is this strategy?
Question 5
HLPaper 1
Which of the following corporate strategies poses the lowest level of risk for a company?
Question 6
SLPaper 2
Innovation and markets refer to the process of developing new products, services, or processes and introducing them to the market.
This involves understanding market needs, creating value, and strategically positioning the innovation to achieve competitive advantage. Key concepts include market pull, technology push, product life cycle, diffusion of innovation, and disruptive innovation.
1.[4]
Explain two stages of the product life cycle.
2.[3]
Define 'disruptive innovation' and provide an example of a disruptive innovation in the technology sector.
3.[4]
Discuss the difference between 'market pull' and 'technology push' in the context of innovation.
4.[6]
Explain the concept of 'diffusion of innovation' and describe the five categories of adopters.
5.[4]
Analyze the impact of innovation on market competition and provide an example of a company that has gained a competitive advantage through innovation.
Question 7
HLPaper 1
Which of the following is NOT a characteristic of a well-defined marketing specification?
Question 8
HLPaper 1
Which of the following are in the 4 Ps marketing mix?
I. Product
II. Packaging
III. Place
Question 9
HLPaper 1
Product and Promotion are two factors of the four Ps involved in “Marketing mix”.
What are the other two Ps?