Practice 9.4 Market research with authentic IB Design Technology (DT) exam questions for both SL and HL students. This question bank mirrors Paper 1, 2, 3 structure, covering key topics like materials and processes, product design, and sustainability. Get instant solutions, detailed explanations, and build exam confidence with questions in the style of IB examiners.
Paper
Level
Question 1
HLPaper 1
The iameco D4R laptop is marketed as “the first truly environmentally-friendly laptop”. Iameco focussed on what the laptop is made from and how it is made in order to reduce energy consumption, encourage re-use and eliminate waste.
The goals in developing the laptop were:
- to achieve a decrease of at least 30 % in greenhouse gas (GHG) emissions
- to re-use and recycle at least 70 % of the waste
- to ensure a reduction of at least 75 % of fresh water utilization.
Iameco used market segmentation to identify target markets for their laptop.
Which of the following characteristics was most likely to be considered in the design and manufacture of the iameco laptop?
Question 2
HLPaper 1
The use of newspapers, magazines, encyclopaedias and annual reports to conduct research is known as…
Question 3
HLPaper 1
Figure 1 below shows a market research strategy.
Figure 1: A market research strategy
What is this strategy?
Question 4
HLPaper 1
Which of the following is NOT a characteristic of a well-defined marketing specification?
Question 5
HLPaper 1
Which of the following best describes the market research strategy of gathering information about the external world, competitors and the organization itself to identify external opportunities and threats?
Question 6
SLPaper 1
Who is the main stakeholder accountable for ensuring that a new product satisfies market needs and preferences throughout its development phase?
Question 7
SLPaper 2
AquaPure
A new company, AquaPure, aims to introduce a line of advanced water filtration systems for home use. These systems are designed to be eco-friendly, easy to install, and cost-effective. AquaPure wants to ensure that their product meets consumer needs and stands out in a competitive market.
They are focusing on sustainable materials, innovative filtration technology, and user-friendly design. AquaPure needs to conduct thorough market research to ensure the product meets consumer needs and preferences.
1.[2]
Identify two market research strategies that AquaPure could use to gather information about consumer preferences for water filtration systems.
2.[3]
Explain how AquaPure could use perceptual mapping to position their water filtration system in the market.
3.[2]
Describe two advantages of conducting a competitor analysis for AquaPure before launching their water filtration system.
4.[4]
AquaPure decides to conduct a usability testing session for their new water filtration system design. Outline the key steps they should follow in this process.