Practice 9.2 Market sectors and segments with authentic IB Design Technology (DT) exam questions for both SL and HL students. This question bank mirrors Paper 1, 2, 3 structure, covering key topics like materials and processes, product design, and sustainability. Get instant solutions, detailed explanations, and build exam confidence with questions in the style of IB examiners.
Paper
Level
Question 1
HLPaper 2
EcoHome
A company, EcoHome, specializes in producing eco-friendly home appliances. They are planning to launch a new product line aimed at energy-efficient kitchen appliances.
The company wants to understand the market sectors and segments to target their new products effectively. The following diagram shows the different market sectors and segments for kitchen appliances based on factors such as income level, age group, and lifestyle preferences.
Using this context, answer the following questions:
1.[4]
Evaluate the challenges EcoHome might face when targeting multiple market segments simultaneously for their new product line.
2.[6]
Identify and describe the three main market sectors shown in the diagram for kitchen appliances.
3.[6]
Explain how EcoHome can use market segmentation to target their new energy-efficient kitchen appliances to different age groups within the middle-income sector.
4.[4]
Discuss the potential benefits for EcoHome in targeting the eco-conscious lifestyle segment across all income levels.
5.[6]
Describe how lifestyle preferences influence the design and features of kitchen appliances in the high-income sector.