Practice 9.3 Marketing mix with authentic IB Design Technology (DT) exam questions for both SL and HL students. This question bank mirrors Paper 1, 2, 3 structure, covering key topics like materials and processes, product design, and sustainability. Get instant solutions, detailed explanations, and build exam confidence with questions in the style of IB examiners.
Paper
Level
Question 1
HLPaper 1
Which of the following is NOT a characteristic of a well-defined marketing specification?
Question 2
HLPaper 1
Which of the following are in the 4 Ps marketing mix?
I. Product
II. Packaging
III. Place
Question 3
HLPaper 1
Product and Promotion are two factors of the four Ps involved in “Marketing mix”.
What are the other two Ps?
Question 4
HLPaper 1
Which price setting strategy focuses on measuring all of the costs involved in producing a given product and adding a profit margin?
Question 5
HLPaper 2
EcoHome
A company, EcoHome, specializes in producing eco-friendly home appliances. They are planning to launch a new product line aimed at energy-efficient kitchen appliances.
The company wants to understand the market sectors and segments to target their new products effectively. The following diagram shows the different market sectors and segments for kitchen appliances based on factors such as income level, age group, and lifestyle preferences.
Using this context, answer the following questions:
1.[4]
Evaluate the challenges EcoHome might face when targeting multiple market segments simultaneously for their new product line.
2.[6]
Identify and describe the three main market sectors shown in the diagram for kitchen appliances.
3.[6]
Explain how EcoHome can use market segmentation to target their new energy-efficient kitchen appliances to different age groups within the middle-income sector.
4.[4]
Discuss the potential benefits for EcoHome in targeting the eco-conscious lifestyle segment across all income levels.
5.[6]
Describe how lifestyle preferences influence the design and features of kitchen appliances in the high-income sector.
Question 6
HLPaper 1
Which of the following elements of the marketing mix focuses on the strategies a company uses to communicate with and persuade potential customers to buy its products?
Question 7
HLPaper 1
Which of the following are part of the marketing mix?
I. Product
II. Place
III. People
Question 8
HLPaper 1
Which term describes a price setting strategy of adding expenses involved in production, design and distribution as well as the desired profit?
Question 9
SLPaper 2
AquaPure
A new company, AquaPure, aims to introduce a line of advanced water filtration systems for home use. These systems are designed to be eco-friendly, easy to install, and cost-effective. AquaPure wants to ensure that their product meets consumer needs and stands out in a competitive market.
They are focusing on sustainable materials, innovative filtration technology, and user-friendly design. AquaPure needs to conduct thorough market research to ensure the product meets consumer needs and preferences.
1.[2]
Identify two market research strategies that AquaPure could use to gather information about consumer preferences for water filtration systems.
2.[3]
Explain how AquaPure could use perceptual mapping to position their water filtration system in the market.
3.[2]
Describe two advantages of conducting a competitor analysis for AquaPure before launching their water filtration system.
4.[4]
AquaPure decides to conduct a usability testing session for their new water filtration system design. Outline the key steps they should follow in this process.