Practice IB Design Technology (DT) Topic 5.6 Rogers’ Characteristics of Innovation and Consumers with authentic exam-style questions for both SL and HL students. This question bank focuses on the exact syllabus content for 5.6 Rogers’ Characteristics of Innovation and Consumers and mirrors Paper 1, 2, 3 style where relevant.
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A designer creates a new smartphone that uses the same operating system and user interface as the most popular model currently on the market, ensuring that current users can transition to the new device without learning new commands. According to Rogers, which characteristic of innovation does this design feature represent?
Which of the following terms refers to enhancements made to a product compared to earlier versions?
A software developer releases a new 3D modeling application and offers a 'freemium' version that allows potential customers to use a subset of the tools for an unlimited time before purchasing the full suite. According to Rogers’ theory on the diffusion of innovations, which characteristic is this strategy specifically designed to address?
A software company is monitoring the market adoption of a new project management tool. The following observations were recorded during the product's initial rollout:
| Observation | Description |
|---|---|
| 1 | The dashboard layout is nearly identical to the legacy system previously used by the target consumers. |
| 2 | A free, limited-feature version of the tool is available for download on the company website for a 30-day period. |
| 3 | The new tool offers integrated real-time collaboration features that significantly increase team productivity. |
| 4 | Success stories and performance metrics from early users are published in a monthly industry trade magazine. |
Which observation specifically illustrates the characteristic of compatibility?
According to Rogers’ diffusion of innovations theory, which of the following best explains why some consumers adopt new products more quickly than others?
Relative advantage
Compatibility
Trialability
Complexity
Product diversification
Trial-ability
Radical innovation
Relative advantage
