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IB Business Management Topic 4.6 International Marketing Notes & Questions (HL) | RevisionDojo

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4.6 International marketing (HL only)

IB Business Management 4.6 International Marketing

IB Business Management Topic 4.6 International Marketing (HL) covers syllabus content. Use these notes, questionbank, flashcards, and lessons to review the topic, practise exam questions, and move between notes, videos, flashcards, and lessons where available.

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19 questions

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Textbooks

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8 chapters

Lessons

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4 lessons

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3 flashcard decks

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What this topic covers

4.6.1 Opportunities of International Marketing

4.6.2 Threats of International Marketing

4.6.3 Strategic Considerations for International Marketing

4.1 Introduction to marketing

4.2 Marketing planning

4.3 Sales forecasting (HL only)

4.4 Market research

4.5 The seven Ps of the marketing mix

4.6 International marketing (HL only)