4.5 The seven Ps of the marketing mix

4.1 Introduction to marketing

4.2 Marketing planning

4.3 Sales forecasting (HL only)

4.4 Market research

4.6 International marketing (HL only)

Master 4.5 The seven Ps of the marketing mix with International Baccalaureate (IB) Business Management exam-style questions, flashcards, lessons, and notes. All resources are aligned with the International Baccalaureate (IB) syllabus and designed for both SL and HL students.