Unit 1: Introduction to Business Management - Core operational components and business functions
Unit 2: HR Management - Motivation, Structure, Hierarchy
Unit 3: Financial Management - Accounting, Ratio evaluation, Core Financial Documents
Unit 4: Marketing Management - The 7 P's, strategies and forecasting
4.1 Introduction to marketing
4.2 Marketing planning
4.3 Sales forecasting (HL only)
4.4 Market research
4.5 The seven Ps of the marketing mix
4.6 International marketing (HL only)
Unit 5: Operations Management - Production Methods, Production planning and management
BM Toolkit - Core business frameworks and tools
View a summary cheatsheet for 4.6 International marketing (HL only)
4.6.1 Opportunities of International Marketing
4.6.2 Threats of International Marketing
4.6.3 Strategic Considerations for International Marketing
