4.1 Introduction to marketing - International Baccalaureate (IB) Business Management | RevisionDojo

IB
4.1 Introduction to marketing

4.1 Introduction to marketing

4.1 Introduction to marketing

4.2 Marketing planning

4.3 Sales forecasting (HL only)

4.4 Market research

4.5 The seven Ps of the marketing mix

4.6 International marketing (HL only)

Master 4.1 Introduction to marketing with International Baccalaureate (IB) Business Management exam-style questions, flashcards, lessons, and notes. All resources are aligned with the International Baccalaureate (IB) syllabus and designed for both SL and HL students.

Subtopics

4.1.1 Market Orientation vs. Product Orientation

4.1.2 Market Share

4.1.3 Market Growth

4.1.4 Importance of Market Share and Market Leadership (HL Only)

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