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IB Business Management Topic 4.4 Market Research Notes & Questions (SL/HL) | RevisionDojo

IB
4.4 Market research

IB Business Management 4.4 Market Research

4.1 Introduction to marketing

4.2 Marketing planning

4.3 Sales forecasting (HL only)

4.4 Market research

4.5 The seven Ps of the marketing mix

4.6 International marketing (HL only)

IB Business Management Topic 4.4 Market Research (SL/HL) covers syllabus content. Use these notes, questionbank, flashcards, and lessons to review the topic, practise exam questions, and move between notes, videos, flashcards, and lessons where available.

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13 chapters

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6 lessons

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What this topic covers

4.4.1 Why Organizations Conduct Market Research

4.4.2 Methods of Primary Market Research

4.4.3 Methods of Secondary Market Research

4.4.4 Qualitative vs. Quantitative Research

4.4.5 Sampling Methods