4.4 Market research

Master 4.4 Market research with International Baccalaureate (IB) Business Management exam-style questions, flashcards, lessons, and notes. All resources are aligned with the International Baccalaureate (IB) syllabus and designed for both SL and HL students.

Subtopics

4.4.1 Why Organizations Conduct Market Research

4.4.2 Methods of Primary Market Research

4.4.3 Methods of Secondary Market Research

4.4.4 Qualitative vs. Quantitative Research

4.4.5 Sampling Methods

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4.1 Introduction to marketing

4.2 Marketing planning

4.3 Sales forecasting (HL only)

4.4 Market research

4.5 The seven Ps of the marketing mix

4.6 International marketing (HL only)

Master 4.4 Market research with International Baccalaureate (IB) Business Management exam-style questions, flashcards, lessons, and notes. All resources are aligned with the International Baccalaureate (IB) syllabus and designed for both SL and HL students.