IB Business Management 4.4 Market Research Lessons

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Written by official IB examiners

This lesson delivers structured, step-by-step lessons that guide students through every part of the IB Business Management syllabus for 4.4 Market research. These lessons simplify complex ideas like organizational behavior, strategic decision-making, and market dynamics, while worked examples show how to approach IB-style questions.

Designed for both HL and SL learners, RevisionDojo lessons ensure students not only understand the theory but also know how to apply it in IB Paper exam situations.

With clear explanations, active learning checks, and a syllabus-first design, RevisionDojo makes revision less overwhelming and more effective.

4.4.1 Why Organizations Conduct Market Research

4.4.2 Methods of Primary Market Research

4.4.3 Methods of Secondary Market Research

4.4.4 Qualitative vs. Quantitative Research

4.4.5 Sampling Methods

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