IB Business Management 4.4 Market Research Notes

Business Management Topic 4.4 Market Research Revision Notes

Browse syllabus-aligned notes for 4.4 Market Research. Open each subtopic for focused explanations, examples, and summaries.

Browse summary cheatsheets for 4.4 Market research

4.4.1 Why Organizations Conduct Market Research

7 minute read

4.4.2 Methods of Primary Market Research

13 minute read

4.4.3 Methods of Secondary Market Research

6 minute read

4.4.4 Qualitative vs. Quantitative Research

11 minute read

4.4.5 Sampling Methods

9 minute read