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Unit 1: Introduction to Business Management - Core operational components and business functions
Unit 2: HR Management - Motivation, Structure, Hierarchy
Unit 3: Financial Management - Accounting, Ratio evaluation, Core Financial Documents
Unit 4: Marketing Management - The 7 P's, strategies and forecasting
4.1 Introduction to marketing
4.2 Marketing planning
4.3 Sales forecasting (HL only)
4.4 Market research
4.5 The seven Ps of the marketing mix
4.6 International marketing (HL only)
Unit 5: Operations Management - Production Methods, Production planning and management
BM Toolkit - Core business frameworks and tools
Browse summary cheatsheets for
4.4.1 Why Organizations Conduct Market Research
7 minute read
4.4.2 Methods of Primary Market Research
13 minute read
4.4.3 Methods of Secondary Market Research
6 minute read
4.4.4 Qualitative vs. Quantitative Research
11 minute read
4.4.5 Sampling Methods
9 minute read
4.4 Market Research
