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Market growth
Market growth refers to the percentage increase in the total size of a market over a specific period.
Market leadership
Market leadership refers to a company that holds the largest market share in its industry or is recognized as the most influential player.
Market orientation
A market-oriented business prioritizes customer needs and market trends in its decision-making.
Market share
Market share is the percentage of total sales in a market that is attributed to a particular business.
Product orientation
A product-oriented business emphasizes developing high-quality or innovative products, assuming that demand will follow.