IB Business Management 4.5 the Seven Ps of the Marketing Mix Lessons

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Written by official IB examiners

This lesson delivers structured, step-by-step lessons that guide students through every part of the IB Business Management syllabus for 4.5 The seven Ps of the marketing mix. These lessons simplify complex ideas like organizational behavior, strategic decision-making, and market dynamics, while worked examples show how to approach IB-style questions.

Designed for both HL and SL learners, RevisionDojo lessons ensure students not only understand the theory but also know how to apply it in IB Paper exam situations.

With clear explanations, active learning checks, and a syllabus-first design, RevisionDojo makes revision less overwhelming and more effective.

4.5.1 Product

4.5.2 Branding

4.5.3 Price

4.5.4 Promotion

4.5.5 Place

4.5.6 People

4.5.7 Processes

4.5.8 Physical Evidence

4.5.9 Appropriate Marketing Mixes

Unit 1: Introduction to Business Management - Core operational components and business functions6 subtopics

Unit 2: HR Management - Motivation, Structure, Hierarchy7 subtopics

Unit 3: Financial Management - Accounting, Ratio evaluation, Core Financial Documents9 subtopics

Unit 4: Marketing Management - The 7 P's, strategies and forecasting6 subtopics

Unit 5: Operations Management - Production Methods, Production planning and management9 subtopics

BM Toolkit - Core business frameworks and tools15 subtopics