Sustainable Business Strategies: Resource Efficiency, Waste Reduction, and Product Longevity
- The circular economy describes a a world where waste is minimized, resources are used efficiently, and products last longer.
- This model challenges the traditional "take-make-dispose" approach.
Circular economy
An economic system aimed at eliminating waste and the continual use of resources through principles like recycling, reusing, and repairing.
Circular Supply Models: Using Renewable Resources
- Circular supply models focus on using renewable and sustainable resources in production.
- This approach reduces dependency on finite resources and minimizes environmental impact.
A clothing company using organic cotton and recycled polyester ensures its products are biodegradable or recyclable, reducing waste.
TipWhen evaluating circular supply models, consider the entire lifecycle of the product, from sourcing to disposal.
Resource Recovery Models: Turning Waste into Value
- Resource recovery models focus on recycling and repurposing waste materials, transforming what was once considered waste into valuable resources.
- This approach not only reduces waste but also lowers production costs.
A technology company collects used electronics, extracts valuable metals like gold and copper, and uses them in new products.
NoteResource recovery requires efficient systems for collecting, sorting, and processing materials.
Product Life Extension Models: Making Products Last Longer
- Product life extension models aim to extend the lifespan of products through repairs, upgrades, or remanufacturing.
- This approach reduces the need for new resources and minimizes waste.
A smartphone manufacturer offers repair services and software updates, allowing customers to use their devices for longer periods.
Tip- Encourage customers to repair or upgrade products rather than replacing them.
- This builds brand loyalty and reduces waste.


