Unit 1: Introduction to Business Management - Core operational components and business functions
Unit 2: HR Management - Motivation, Structure, Hierarchy
Unit 3: Financial Management - Accounting, Ratio evaluation, Core Financial Documents
Unit 4: Marketing Management - The 7 P's, strategies and forecasting
4.1 Introduction to marketing
4.2 Marketing planning
4.3 Sales forecasting (HL only)
4.4 Market research
4.5 The seven Ps of the marketing mix
4.6 International marketing (HL only)
Unit 5: Operations Management - Production Methods, Production planning and management
BM Toolkit - Core business frameworks and tools
View a summary cheatsheet for 4.2 Marketing planning
4.2.1 The Role of Marketing Planning
4.2.2 Segmentation, Targeting, and Positioning
4.2.3 Niche Market vs. Mass Market
4.2.4 Importance of Having a Unique Selling Proposition (USP)
4.2.5 Differentiation Strategies
