4.2.1 The Role of Marketing Planning

Unit 1: Introduction to Business Management - Core operational components and business functions

Unit 2: HR Management - Motivation, Structure, Hierarchy

Unit 3: Financial Management - Accounting, Ratio evaluation, Core Financial Documents

Unit 4: Marketing Management - The 7 P's, strategies and forecasting

Unit 5: Operations Management - Production Methods, Production planning and management

BM Toolkit - Core business frameworks and tools