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    Question
    SLPaper 1
    1.

    Explain how the pricing mechanism reallocates resources when there is an increase in demand for a product or service.

    [10]
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    Solution

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    Definitions

    1. Demand: Various quantities of a good or service that consumers are willing and able to buy at different possible prices during a particular time period, ceteris paribus.
    2. Resource Allocation: Assigning available resources or factors of production to particular uses selected from various possible options.

    Diagram

    Image

    • Initial demand (D1) and supply (S) curves intersecting at equilibrium price (P1) and quantity (Q1).
    • A rightward shift of the demand curve from D1 to D2, indicating an increase in demand.
    • New equilibrium is at a higher price (P2) and higher quantity (Q2).

    Explanation

    • Begin by describing the initial equilibrium where the quantity demanded equals the quantity supplied at price P1 and quantity Q1.
    • Explain that an increase in demand for a product or service shifts the demand curve to the right (from D1 to D2).
    • This shift indicates that at the original price (P1), the quantity demanded now exceeds the quantity supplied, creating a shortage.
    • The shortage puts upward pressure on the price, causing it to rise from P1 to P2.
    • As the price increases, the quantity supplied by producers rises (movement along the supply curve), while the quantity demanded by consumers decreases until a new equilibrium is reached at P2 and Q2.
    • The higher price signals producers to allocate more resources towards the production of the good or service, as it becomes more profitable.
    • This reallocation of resources results in an increase in the quantity supplied, moving the market towards the new equilibrium.
    • The pricing mechanism ensures that resources are allocated efficiently, as they are directed towards goods and services that are in higher demand.
    • This process reflects consumer preferences, as resources are reallocated to produce more of what consumers are willing to pay for at higher prices.
    2.

    Using real-world examples, evaluate the effectiveness of choice architecture in increasing the consumption of merit goods?

    [10]
    Verified
    Solution

    Answers may include:

    Definitions

    1. Choice Architecture: The way in which options are showcased to decision-makers where there is emphasis on the design and environment to influence decisions.
    2. Merit Goods: Merit goods are goods that are desirable by the society but are under provided by the market.
    3. Nudge: A method used to influence the decision of a consumer in a desirable way, without offering any financial incentives or imposing any legal regulations over them.

    Diagram

    Image

    • A supply and demand diagram showing the under-consumption of merit goods and how choice architecture can shift the demand curve to the right.
    • The initial demand curve (D1) shows under-consumption at equilibrium price P1 and quantity Q1. The new demand curve (D2) after implementing choice architecture shows increased consumption at a higher quantity Q2.

    Explanation

    • The question requires an evaluation of how choice architecture can effectively increase the consumption of merit goods using real-world examples.
    • Merit goods like education and healthcare are often under-consumed due to information failure or lack of awareness.
    • Nudges: Use of default options, framing effects, and simplification to encourage consumption.
    • The initial demand curve (D1) represents the under-consumption of merit goods.
    • Implementation of choice architecture shifts the demand curve to the right (D2), indicating increased consumption.
    • Simplified information and default options can lead to higher consumption of merit goods.
    • Nudges can effectively alter consumer behavior without restricting freedom of choice.
    • Manipulating choices may raise ethical questions about consumer autonomy.
    • Choice architecture alone may not address deeper issues like affordability or access.

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