IB Business Management 4.2 Marketing Planning Lessons

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Written by official IB examiners

This lesson delivers structured, step-by-step lessons that guide students through every part of the IB Business Management syllabus for 4.2 Marketing planning. These lessons simplify complex ideas like organizational behavior, strategic decision-making, and market dynamics, while worked examples show how to approach IB-style questions.

Designed for both HL and SL learners, RevisionDojo lessons ensure students not only understand the theory but also know how to apply it in IB Paper exam situations.

With clear explanations, active learning checks, and a syllabus-first design, RevisionDojo makes revision less overwhelming and more effective.

4.2.1 The Role of Marketing Planning

4.2.2 Segmentation, Targeting, and Positioning

4.2.3 Niche Market vs. Mass Market

4.2.4 Importance of Having a Unique Selling Proposition (USP)

4.2.5 Differentiation Strategies

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Unit 2: HR Management - Motivation, Structure, Hierarchy7 subtopics

Unit 3: Financial Management - Accounting, Ratio evaluation, Core Financial Documents9 subtopics

Unit 4: Marketing Management - The 7 P's, strategies and forecasting6 subtopics

Unit 5: Operations Management - Production Methods, Production planning and management9 subtopics

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