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Culture
Shared ideas, beliefs, values, customs, and ways of life.
Ideological Driver
A belief system or value framework (for example religion, political ideas, or economic assumptions) that influences decisions, institutions, and behaviour in a society.
Ideology
A structured set of ideas, values, and beliefs that explains how society should work and guides political, economic, and social decisions.
Normative Ethics
A branch of philosophy that examines values and principles about what people ought to do, including ideas of right and wrong and what a good society should be.
Profit Maximizer
A firm that aims to produce and sell in a way that increases profit, often assumed in economic models to predict supply decisions.