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Alpha Bias
A form of gender bias that exaggerates differences between men and women.
Beta Bias
A form of gender bias that hides or downplays real differences between men and women.
Cultural Bias
A systematic tendency to apply one cultural group's norms and assumptions as if they were universal.
Emic Approach
A research approach that studies a culture from the inside, using categories defined within that culture.
Etic Approach
A research approach that compares cultures using standardised categories defined from outside.
Gender Bias
A systematic distortion in psychological research caused by how gender is sampled, measured, or interpreted.