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Bias
A systematic distortion that pushes research findings in one direction.
Deductive Reasoning
Reasoning from a general theory to a specific prediction.
Emic Approach
A research approach that studies a culture from the inside, using categories defined within that culture.
Etic Approach
A research approach that compares cultures using standardised categories defined from outside.
Indigenous Psychology
An approach that studies psychological phenomena from inside a specific cultural community, using concepts built within that culture.
Inductive Reasoning
Reasoning from specific observations to a general conclusion.
Model
A simplified representation of a psychological process or structure, often visualised as a diagram.
Quasi-Experiment
A research design that compares groups on a pre-existing variable the researcher cannot manipulate or randomly assign.
Social Identity Theory
The theory that a person's sense of self is shaped by group memberships, producing in-group favouritism and out-group discrimination.
Theory
A general, testable explanation for a pattern of behaviour or mental processes.