To create advertising prototypes

To validate and support primary findings

To model internal team workflows

To test mechanical performance

Heavier

More reflective

Shatter-resistant and light

More expensive

Recyclability

Aesthetic characteristics

Structural performance

Durability

Minimise the risk of failure by conducting real-world product testing before full-scale production.

Increase manufacturing throughput by optimising assembly line cycle times.

Reduce raw material costs by using bulk purchasing agreements.

Eliminate the need for user feedback by finalising design decisions early.

To test and evaluate the design with users/stakeholders so issues can be identified and improvements made before final manufacture

To prepare the final product for mass production by creating production tooling and quality-control documentation

To reduce the unit cost of a product by selecting cheaper materials for the final design

To create marketing materials and branding assets before the design has been tested