MYP English Lang & Lit Travel Writing and Descriptive Craft Key Definitions

The readers or viewers a text is intended for, who influence the content, tone, and language choices.

A persuasive appeal that builds credibility and trust, for example by showing expertise, authority, or shared values.

A persuasive appeal that influences an audience through logic, such as reasons, evidence, comparisons, and cause-and-effect.

A persuasive appeal that influences an audience through emotion, such as fear, hope, guilt, pride, or desire.

The time and place in which the action of a text happens (or, in non-fiction, where the description or events occur).

Influenced by personal beliefs or feelings rather than based purely on facts.

The distinctive way a writer presents themselves and their experiences of place, shaped by purpose, audience, tone, and language choices.