Loading subject…
Credibility
The degree to which a source or text is believable and trustworthy, based on evidence, expertise, transparency, and fairness.
Emotive Language
Word choices designed to provoke feelings (such as fear, anger, pride, guilt, hope) in order to influence how an audience responds.
Fake News
False or misleading content presented as legitimate news, often designed to manipulate opinions, generate profit through clicks, or influence public behaviour.
Framing
A structure in which an overarching story or pattern encloses and organizes the main narrative, influencing how the audience interprets events.
Implication
A meaning suggested indirectly rather than stated openly, often leading the audience to draw a conclusion without explicit evidence.
Media Construction
The process by which media creators select, shape, and present information (through language, images, structure, and context) to produce a particular meaning for an audience.