MYP English Lang & Lit Rhetorical Appeals Key Definitions

A persuasive appeal that builds credibility and trust, for example by showing expertise, authority, or shared values.

A mild or indirect word or phrase used in place of one that might seem harsh, unpleasant, or too direct.

A **fact** is a claim that can be verified with evidence. An **opinion** is a judgement or belief that may be supported but cannot be proven in the same way.

Words and phrases with strong positive or negative associations that influence how an audience feels about an idea.

A persuasive appeal that influences an audience through logic, such as reasons, evidence, comparisons, and cause-and-effect.

A persuasive appeal that influences an audience through emotion, such as fear, hope, guilt, pride, or desire.

Methods a speaker or writer uses to persuade an audience, commonly grouped into ethos (credibility), pathos (emotion), and logos (logic).