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Audience
The readers or viewers a text is intended for, who influence the content, tone, and language choices.
Ethos
A persuasive appeal that builds credibility and trust, for example by showing expertise, authority, or shared values.
Logos
A persuasive appeal that influences an audience through logic, such as reasons, evidence, comparisons, and cause-and-effect.
Pathos
A persuasive appeal that influences an audience through emotion, such as fear, hope, guilt, pride, or desire.
Travel Voice
The distinctive way a writer presents themselves and their experiences of place, shaped by purpose, audience, tone, and language choices.