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Audience
The readers or viewers a text is intended for, who influence the content, tone, and language choices.
Connotation
A **connotation** is the set of feelings and associations a word or image carries (for example, honey may suggest sweetness and warmth).
Symbol
An object, image, color, setting detail, or action that stands for something beyond its literal meaning, often an abstract idea such as peace, life, or death.