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Asyndeton
A rhetorical device where conjunctions are omitted from a list to create a fast-paced, forceful effect.
Authorized Biography
A biography published with the subject’s permission, often influenced by the subject’s access, preferences, or involvement.
Biography
A written account of a person’s life created by someone else, typically using third person narration and mainly past tense.
Contrast
A technique that highlights differences between two ideas, groups, or situations to strengthen a persuasive message.
Credibility
The degree to which a source or text is believable and trustworthy, based on evidence, expertise, transparency, and fairness.
Emotive Language
Word choices designed to provoke feelings (such as fear, anger, pride, guilt, hope) in order to influence how an audience responds.
Euphemism
A mild or indirect word or phrase used in place of one that might seem harsh, unpleasant, or too direct.
Fact
A statement that can be checked and verified using reliable evidence.
Fake News
False or misleading content presented as legitimate news, often designed to manipulate opinions, generate profit through clicks, or influence public behaviour.
Framing
A structure in which an overarching story or pattern encloses and organizes the main narrative, influencing how the audience interprets events.
Implication
A meaning suggested indirectly rather than stated openly, often leading the audience to draw a conclusion without explicit evidence.
Interpretation
An explanation of what a text means, based on evidence such as the literary choices a writer has made. Interpretation uses higher-level thinking (analysis, evaluation, synthesis) to argue for possible meanings and purposes.
Juxtapose
To place things next to each other for effect, often to highlight a contrast.
Loaded Language
Words and phrases with strong positive or negative associations that influence how an audience feels about an idea.
Media Construction
The process by which media creators select, shape, and present information (through language, images, structure, and context) to produce a particular meaning for an audience.
Objectivity
Being based on facts and not influenced by personal feelings or beliefs.
Opinion
A judgment, belief, or viewpoint that cannot be proven true in the same way as a fact, even if it may be reasonable or supported.
Opinion Stated As Fact
A claim that expresses judgement or interpretation but is presented as if it is an unquestionable fact, often without evidence.
Persuasion
Communication intended to influence what an audience thinks or does, often by selecting evidence and using techniques that encourage agreement.
Point Of View
The position or vantage point from which the events of a story seem to be observed and presented.
Rhetorical Question
A question used for persuasive effect, where an answer is implied rather than requested.
Rule Of Three
A persuasive pattern where ideas are presented in groups of three to sound complete, balanced, and memorable.
Subjective
Influenced by personal beliefs or feelings rather than based purely on facts.
Subjectivity
Being influenced by personal feelings, beliefs, or opinions rather than only by facts.