MYP Design Topic Branding, Packaging and Marketing…

Question 1

Two water bottles have the same capacity, material and durability, but customers willingly pay more for one with a familiar brand. What best explains this?

A

A recognisable logo reduces the volume of material needed to make the bottle.

B

A higher selling price proves that the bottle has better physical performance.

C

Customers attach value to the expectations and experiences associated with the brand.

D

Branded products must meet higher legal safety standards than unbranded products.

Question 2

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True or False: If a package does not display a logo, its colours and typefaces cannot communicate anything about the brand.

A

True

B

False

Question 3

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A company wants regular customers to find its product before they are close enough to read the label. Which test would best evaluate this specific goal?

A

Ask the designer whether the pack looks attractive on a laptop.

B

Measure how many words fit on the front of the pack.

C

Compare the pack's weight with that of competing products.

D

Test whether target shoppers can locate the pack from a realistic aisle distance.

Question 4

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True or False: Preparing a realistic label during a school design project can reveal product decisions that the designer has not yet resolved.

A

True

B

False

Question 5

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True or False: Removing all protective packaging from a fragile product must reduce its overall environmental impact because less packaging material is used.

A

True

B

False

MYP Design Branding, Packaging and Marketing Questionbank

MYP Design Branding, Packaging and Marketing Questionbank

Unlock all 61 questions with a free account

Unlock all 61 questions with a free account

MYP Design Branding, Packaging and Marketing Questionbank

MYP Design Branding, Packaging and Marketing Questionbank

Unlock all 61 questions with a free account

MYP MYP Design Topic Branding, Packaging and Marketing Questionbank

Unlock all 61 questions with a free account

MYP MYP Design Topic Branding, Packaging and Marketing Questionbank