IB English A Lang & Lit Topic Purpose and Audience of Web Pages and Social Media Revision Notes (SL/HL)

IB English A Lang & Lit Topic Purpose and Audience of Web Pages and Social Media Revision Notes (SL/HL) | RevisionDojo

Written by official IB examiners

What Web Pages and Social Media Are For

Definition

Web page

A digital text designed for online reading, combining hyperlinks, multimedia elements, and scannable layout to deliver information or prompt user interaction.

Web pages are designed to achieve a specific goal from the reader: a donation, a sign-up, a purchase, or a shift in belief. Every element on a web page, from the hero image to the navigation bar, is engineered to move the reader toward that goal.
Social media posts serve overlapping purposes: to inform, persuade, entertain, build community, or generate engagement. The platform determines which purpose dominates, since each platform rewards different content and behaviour.
Purpose shapes every choice: a charity web page uses emotional images and urgent language because its purpose is to convert distress into donation. A brand's social media account uses an aspirational, friendly tone because its purpose is to build loyalty, not just sell a product.

Audiences for Web Pages and Social Media

Web page audiences are typically visitors who have arrived through a search, a link, or an advertisement. They may be sceptical, uncommitted, or unfamiliar with the organisation, so the page must build trust and motivate action quickly.

Nice try, unfortunately this paywall isn't as easy to bypass as you think. Want to help devleop the site? Join the team at https://revisiondojo.com/join-us. exercitation voluptate cillum ullamco excepteur sint officia do tempor Lorem irure minim Lorem elit id voluptate reprehenderit voluptate laboris in nostrud qui non Lorem nostrud laborum culpa sit occaecat reprehenderit

Definition

Paywall

(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Note

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam quis nostrud exercitation.

Excepteur sint occaecat cupidatat non proident

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit.

Tip

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

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What Web Pages and Social Media Are For

Definition

Web page

A digital text designed for online reading, combining hyperlinks, multimedia elements, and scannable layout to deliver information or prompt user interaction.

Web pages are designed to achieve a specific goal from the reader: a donation, a sign-up, a purchase, or a shift in belief. Every element on a web page, from the hero image to the navigation bar, is engineered to move the reader toward that goal.
Social media posts serve overlapping purposes: to inform, persuade, entertain, build community, or generate engagement. The platform determines which purpose dominates, since each platform rewards different content and behaviour.
Purpose shapes every choice: a charity web page uses emotional images and urgent language because its purpose is to convert distress into donation. A brand's social media account uses an aspirational, friendly tone because its purpose is to build loyalty, not just sell a product.

Audiences for Web Pages and Social Media

Web page audiences are typically visitors who have arrived through a search, a link, or an advertisement. They may be sceptical, uncommitted, or unfamiliar with the organisation, so the page must build trust and motivate action quickly.

Definition

Paywall

(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Note

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam quis nostrud exercitation.

Excepteur sint occaecat cupidatat non proident

Tip

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

Everything You Need to Know About Analysis6 subtopics

Paper 1 Lang & Lit4 subtopics

Paper 2 Lang & Lit4 subtopics

Individual Oral (IO)4 subtopics

Higher Level Essay3 subtopics

Text Types13 subtopics

Literary Forms4 subtopics

IB English A Lang & Lit Purpose and Audience of Web Pages and Social Media Notes

Everything You Need to Know About Analysis6 subtopics

Paper 1 Lang & Lit4 subtopics

Paper 2 Lang & Lit4 subtopics

Individual Oral (IO)4 subtopics

Higher Level Essay3 subtopics

Text Types13 subtopics

Literary Forms4 subtopics

What Web Pages and Social Media Are For

Audiences for Web Pages and Social Media

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account

What Web Pages and Social Media Are For

Audiences for Web Pages and Social Media

anim nostrud sit dolore minim proident quis fugiat velit et eiusmod nulla quis nulla mollit dolor sunt culpa aliqua

Duis aute irure dolor in reprehenderit

Excepteur sint occaecat cupidatat non proident

Unlock the rest of this chapter with a free account