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Attract (ACT Model)
Attract refers to how a product catches the user’s attention and creates a strong first impression.
Attract / converse / transact model (ACT)
The ACT Model is a framework used to design products that intentionally trigger emotional responses and improve how users relate to and experience a product. It includes three stages: Attract – aesthetics, Converse – interaction, and Transact – function.
Converse (ACT Model)
How the user interacts with the product and receives feedback.
Transact (ACT Model)
How the product performs its function and delivers value.