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Four-Pleasure Framework
A model that encourages designers to create for pleasure and emotional impact. It identifies four types of pleasure: socio-pleasure, physio-pleasure, psycho-pleasure, ideo-pleasure.
Ideo-pleasure
Pleasure from personal values, beliefs, or aesthetics. This occurs when a product reflects what the user cares about, such as sustainability, ethical choices, minimalism, or cultural identity.
Psycho-pleasure
Pleasure from mental satisfaction, ease of use, or a sense of control. This happens when a product is intuitive, efficient, or gives clear feedback. It can also come from solving problems or completing tasks.
Socio-pleasure
Pleasure from social connection or identity. Coming from how a product helps users interact, belong, or express status.