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Enhancers
Enhancers are DNA sequences that increase the rate of transcription when activator proteins bind to them.
Promoter
A promoter is a specific DNA sequence located near the start of a gene. It acts as a binding site for RNA polymerase and other proteins needed to initiate transcription.
Silencer
A DNA sequence that decreases the rate of transcription when repressor proteins bind to it.
Transcription factors
Transcription factors are proteins that control transcription by binding to specific DNA sequences.