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Product analysis
Examining an existing product against set headings such as materials, cost, size and function to work out which of its decisions you should copy, change or avoid.
| Letter | The question it forces you to answer |
|---|---|
| Aesthetics | What does it look, feel and sound like, and why was that chosen? |
| Cost | What does it sell for, and roughly what did it cost to make? |
| Customer | Who is it aimed at, and who has been left out? |
| Environment | Where is it used, and what happens to it at end of life? |
| Size | What are its real dimensions and weight? |
| Safety | How could it injure somebody, and what prevents that? |
| Function | What is it for, and how well does it actually do it? |
| Materials | What is each part made of, and why that material? |