Practice Magazines & Ads with authentic IB English Lang & Lit (Old) exam questions for both SL and HL students. This question bank mirrors Paper 1, 2, 3 structure, covering key topics like textual analysis, language and identity, and perspectives and contexts. Get instant solutions, detailed explanations, and build exam confidence with questions in the style of IB examiners.
Paper
Level
Question 1
SL & HLPaper 1
1.[20]
How does this advertisement use language, layout, and nutritional claims to persuade the audience that McDonald's food can be part of a healthy diet?
Question 2
SL & HLPaper 1
This text features a large banner of basketball player Caitlin Clark (#22) taking a shot, placed on the side of a building. Caitlin Clark was the #1 pick in the WNBA Class of 2024, and winner of the season’s Rookie of the Year award. She is known for her distance three-pointers. Analyze how visual elements is used to convey the purpose of this text.
1.[4]
Identify and describe the key visual elements of this advertisement.
2.[4]
How does the slogan "This was never a long shot" enhance the advertisement's message?
3.[4]
Explore how the ad appeals to emotions (pathos) to engage its audience.
4.[4]
Analyze how the ad uses symbolism to convey its message of confidence and success.
5.[4]
Discuss how the placement of the ad in an urban environment contributes to its effectiveness.
6.[20]
Using your responses to the questions above, create a bullet point outline to respond to the guiding question: How does this ad effectively convey its message of confidence and success?
Question 3
SL & HLPaper 1
1.[20]
How does this advertisement use language, visual layout, and appeals to scientific authority to persuade readers to purchase the product?
Question 4
SL & HLPaper 1
1.[20]
How does the advertisement use layout, typography, and language to construct a sense of innovation and desirability around the iPhone 12 Pro?
Question 5
SL & HLPaper 1
The following text is an advert from 1996 by the Japanese automobile manufacturer Daihatsu Motor Co. Ltd. Analyze how copy and visual elements are used to convey the purpose of the text.
1.[4]
Identify and describe the key visual features of this advertisement.
2.[4]
How does the ad use humor to engage its audience?
3.[4]
Analyze how the ad’s slogan and imagery work together to convey its message.
4.[4]
Explore how the ad appeals to practicality through its description of the vehicle’s features.
5.[4]
Examine how the ad uses exaggerated comparisons to make its message memorable.
6.[20]
Using your responses to the questions above, create a bullet point outline to respond to the guiding question: How does this ad effectively use humor and exaggeration to promote the Daihatsu Hijet MPV?
Question 6
SL & HLPaper 1
1.[20]
How does this advertisement use language and visual elements to appeal to authority, prestige, and success?
Question 7
SL & HLPaper 1
1.[20]
How does this advertisement use layout, technical language, and visual design to appeal to its target audience?