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Ergonomics
The application of scientific information concerning the relationship of human beings to the design of objects, systems and environments.
Invention
Invention is the process of discovering a principle that leads to a technical advance and results in a novel product.
Market research
Market research is the process of uncovering what consumers want, identifying gaps in the market, and analyzing competitors to help guide business decisions.
Usability
Usability refers to how easy and efficient it is for users to interact with a product.