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Context-driven research
Context-driven research focuses on understanding the specific environments and situations in which users will interact with a product.
Emotional design
Emotional design builds connections between users and products by addressing their emotional needs.
Field research
Field research involves observing users in their natural environments, such as homes, workplaces, or public spaces.
Ideo-pleasure
Ideo-pleasure is rooted in personal values, ethics, or aspirations.
Method of extremes
The "method of extremes" focuses on testing products with users at the ends of the target population spectrum, such as those with limited technical skills or physical disabilities.
Physio-pleasure
Physio-pleasure relates to physical comfort or sensory enjoyment.
Psycho-pleasure
Psycho-pleasure stems from ease of use and cognitive engagement.
Segmentation
Segmentation divides users into groups with shared characteristics, allowing for more targeted research and design.
Socio-pleasure
Socio-pleasure arises from social interactions or communal experiences.
Usability
Usability refers to how easy and efficient it is for users to interact with a product.
User research
User research aims to uncover the needs, behaviors, and challenges of the people who will interact with your design.
User-Centered Design (UCD)
A design philosophy that places the user at the core of the design process, ensuring that products are intuitive, accessible, and meet real-world needs.