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Context-driven research
Context-driven research focuses on understanding the specific environments and situations in which users will interact with a product.
Segmentation
Segmentation divides users into groups with shared characteristics, allowing for more targeted research and design.
Usability
Usability refers to how easy and efficient it is for users to interact with a product.
User research
User research aims to uncover the needs, behaviors, and challenges of the people who will interact with your design.