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IB Design Technology Topic 9.4 Market Research Notes & Questions (HL) | RevisionDojo

IB
9.4 Market research

IB Design Technology 9.4 Market Research

IB Design Technology Topic 9.4 Market Research (HL) covers syllabus content. Use these notes, questionbank, flashcards, and lessons to review the topic, practise exam questions, and move between notes, videos, flashcards, and lessons where available.

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46 questions

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Notes

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8 chapters

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4 lessons

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3 flashcard decks

What this topic covers

9.4.1 Purpose and Role of Market Research

9.4.2 Application of Market Research Strategies

9.4.3 Design Guidance for Market Research

9.1 Corporate strategies

9.2 Market sectors and segments

9.3 Marketing mix

9.4 Market research

9.5 Branding