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Brand loyalty
Brand loyalty measures the extent to which customers repeatedly choose a brand over competitors.
Research and development (R&D)i
Research and development (R&D) is the generation and application of scientific knowledge to create a new product or develop a new production process which can increase the business' productive efficiency.
Sustainability
The practice of producing goods and services in a way that minimizes environmental impact, ensures social responsibility, and maintains economic viability for future generations.