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Boston Consulting Group Matrix (BCG Matrix)
The BCG Matrix (Boston Consulting Group Matrix) is a strategic tool used in business management to analyze a company’s product portfolio and help with investment decisions. It categorizes products or business units based on market growth rate and relative market share.
Cash Flow
The movement of money into and out of a business over a specific period. It includes both cash inflows (receipts) and cash outflows (payments).
Penetration pricing
Penetration pricing involves setting a low initial price to attract customers and gain market share quickly.
Product Life Cycle (PLC)
The Product Life Cycle (PLC) is a framework that outlines the stages a product goes through in the market such as introduction, growth, maturity, and decline.
Product portfolio
A product portfolio is the collection of products a business offers. Managing this portfolio strategically ensures long-term success.