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Convenience sampling
Convenience sampling involves selecting participants who are easiest to access, such as nearby individuals or those readily available online.
Quota sampling
Quota sampling involves selecting participants based on specific traits or characteristics, ensuring the sample reflects the proportions of these traits in the target population.
Random sampling
Random sampling involves selecting participants entirely by chance, ensuring every individual in the population has an equal opportunity to be chosen.
Sampling
Sampling is the process of selecting a subset of individuals from a larger population to gather data and insights.