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1.1 What is a business?

1.2 Types of business entities

1.3 Business objectives

1.4 Stakeholders

1.5 Growth and evolution

1.6 Multinational companies

2.1 Introduction to HR management

2.2 Organizational structure

2.3 Leadership and management

2.4 Motivation and demotivation

2.5 Organizational (corporate) culture (HL only)

2.6 Communication

2.7 Industrial/employee relations (HL only)

3.1 Introduction to finance

3.2 Sources of finance

3.3 Costs and revenues

3.4 Final accounts

3.5 Profitability and liquidity ratio analysis

3.6 Efficiency ratio analysis (HL only)

3.7 Cash flow

3.8 Investment appraisal

3.9 Budgets (HL only)

4.1 Introduction to marketing

4.2 Marketing planning

4.3 Sales forecasting (HL only)

4.4 Market research

4.5 The seven Ps of the marketing mix

4.6 International marketing (HL only)

5.1 Introduction to operations management

5.2 Operations methods

5.3 Lean production and quality management (HL only)

5.4 Location

5.5 Break-even analysis

5.6 Production planning (HL only)

5.7 Crisis management and contingency planning (HL only)

5.8 Research and development (HL only)

5.9 Management information systems (HL only)

SWOT analysis

Ansoff matrix

STEEPLE analysis

Boston Consulting Group (BCG) matrix

Business plan

Decision trees

Descriptive statistics

Circular business models

Force field analysis (HL only)

Gantt chart (HL only)

Hofstede's cultural dimensions (HL only)

Porter's generic strategies (HL only)

Contribution (HL only)

Critical path analysis (HL only)

Simple linear regression (HL only)

IB Business Management 4.4.2 Methods of Primary Market Research Key Definitions

Definition

Focus groups

Focus groups bring together a small group of people to discuss a specific topic, guided by a moderator. These sessions are designed to explore diverse perspectives and generate dynamic discussions.

Definition

Interviews

Interviews involve direct conversations between an interviewer and a respondent, allowing for detailed exploration of opinions, experiences, and motivations.

Definition

Observations

Observations involve watching and recording behaviors or actions in natural settings without direct interaction. This method provides objective insights into how people act, rather than what they say they do.

Definition

Primary market research

Primary market research involves collecting new data directly from sources to address specific questions or objectives.

Definition

Surveys

Surveys are one of the most popular tools for collecting data. They involve asking a series of questions to a sample of people, aiming to gather insights about a larger population.

IB Business Management 4.4.2 Methods of Primary Market Research Key Definitions

Definition

Focus groups

Focus groups bring together a small group of people to discuss a specific topic, guided by a moderator. These sessions are designed to explore diverse perspectives and generate dynamic discussions.

Definition

Interviews

Interviews involve direct conversations between an interviewer and a respondent, allowing for detailed exploration of opinions, experiences, and motivations.

Definition

Observations

Observations involve watching and recording behaviors or actions in natural settings without direct interaction. This method provides objective insights into how people act, rather than what they say they do.

Definition

Primary market research

Primary market research involves collecting new data directly from sources to address specific questions or objectives.

Definition

Surveys

Surveys are one of the most popular tools for collecting data. They involve asking a series of questions to a sample of people, aiming to gather insights about a larger population.